/ Traffic Intel · Product

/ Acquisition Intelligence Report

A market briefing on who controls discovery demand in your category — across classic search and AI answers. Not a classic SEO audit. Built to answer one board-level question.

What it is

Category control, measured

Buyers no longer discover brands in one place. Google rankings and AI citations feed each other. An Acquisition Intelligence Report tracks a defined competitor set across commercial queries and shows — in numbers — who owns attention today.

You leave with a Demand Control Index leaderboard, an AI citation gap analysis, and three plays phrased the way a CMO talks to a board.

What's inside

Same spine as the live reports

01

Visibility scorecard

Every tracked competitor on authority, organic traffic, category top-3 ownership, AI mentions, and a one-line read.

02

Demand Control Index

A 100-point composite across query ownership, paid pressure, site authority, and AI citation — plus a breakdown of how each score is built.

03

AI Search deep-dive

Which buyer prompts already trigger AI Overviews, who ChatGPT cites, and a real answer so the mechanics are concrete.

04

Channel context

Organic demand, paid pressure, and authority — enough to see where traffic is won today and where it is leaking.

05

Narrative + three plays

The story the data tells, and three CMO-ready moves — not a 40-page audit dump.

How it works

From market to briefing

  1. Scope. We lock the geo, competitor set, and commercial query list with you — typically 3–7 brands and ~15 buyer prompts.
  2. Collect. Organic, paid, SERP, authority, and an AI-search citation pass. Partial data is labeled; nothing is fabricated.
  3. Brief. You get a password-protected interactive report — shareable with stakeholders, no PDF attachment required.

For whom

Built for decisions, not decks

CEOs & CMOs

One question answered: when buyers in this category go looking, who do they find — and how are we positioned?

Growth & SEO leads

A shared map of Google and AI so search, content, and AEO stop competing for budget in the dark.

Agencies & advisors

A client-ready briefing you can put in front of a board without translating spreadsheets live.

What you will not get

Clear boundaries

  • Not a full technical SEO crawl of your entire site
  • Not a content calendar or 90-day roadmap dump
  • Not vanity dashboards without a next best action

/ Ready?

See who buyers find
before you commit budget.

30-minute call. We'll tell you if an Acquisition Intelligence Report is the right first move — or what is.