/ SEO and AI Search agency

Search changed.
Revenue didn't.

Buyers look in Google, in AI Overviews, in ChatGPT. We measure who controls demand in your category and build visibility where it pays. Reported in traffic, leads, and revenue.

Find out who buyers find first →See a real report →
/ Demand Control Index · US consumer category · Jul 2026sample
BrandDCI / 100Top-3 queriesAI citations
Brand B332 of 156 of 10
Brand A◀ you223 of 150 of 10
Brand C150 of 152 of 10
Buyer queries with an AI Overview9 of 15 · 59% of volume
Your pages that rank for anything471 of 10,455 · 96% dead weight
/ How search changed

The decision now happens before the click.

Six things we learned from reading server logs, running monitoring experiments, and following the research through 2026. Most sites are still built for the old version of search.

01The answer replaced the listGoogle, ChatGPT, and Perplexity answer the question on the results page. Two or three brands get named. About two-thirds of searches now end without a click.
02Models name first, retrieve secondA brand already in the model's answer is cited about five times more often than one that is not. Being known beats being findable.
03Mentions beat backlinksHow often a brand is talked about across the web predicts AI visibility far better than its link profile does.
04Bots read to answer, not to learnIn six months of logs, AI assistants fetched pages many times more often to answer a live question than to train. Every fetch is a buyer asking.
05The click lands somewhere elseAI referrals arrive on the homepage or site search, not on the page that was cited. The cited page did its job before the visit.
06One index, two enginesWhen Google demotes a section, the AI citations go with it. There is no separate AI visibility to optimize in isolation.
/ GoogleOwn the top 3 for buyer queriesTechnical foundation, content that earns its place, dead weight removed. Measured by query ownership, not positions./ SEO →
/ AI answersBe the brand the LLMs nameCitation tracking across ChatGPT, Perplexity, Gemini, and AI Overviews. Content written to be quoted. Entities the models can connect./ AI Search →
/ Before you spendAcquisition Intelligence ReportWho buyers find in your category, in one briefing: scorecard, index, citation gap, three moves./ See the sample →
/ Services

Three dials on the same index.

Every service moves a named component of the Demand Control Index and is measured against the same competitors every month.

/ All services →
Query ownership · AuthoritySEOCore technical fixes, thin pages retired, new content built to rank, internal links routed to pages that sell, migrations that keep what you have./ SEO →
AI citationAI SearchCitation tracking across the models and AI Overviews, an audit of what they already say about you, content written to be quoted, entities and structured data they can connect./ AI Search →
Paid pressurePaid searchOne query list, three columns: rank, cite, or buy. Paid gets only the third, stops where organic already wins, and is reported on the same page./ Paid search →
/ What we found

Real numbers from real projects. Names withheld.

Three findings from recent category studies and audits. Each one changed what the client did next.

/ CONSUMER / CRAFT SUPPLIES, US
0 of 10
ChatGPT answers naming the challenger brand
Category study, three brands
The market leader was cited in 6 of 10 buyer prompts, the challenger in none, and 59% of the category's search volume already showed an AI Overview. Nobody in the category had noticed.
/ See how we measure →
/ INTERNATIONAL PROPERTY PLATFORM
302 of 322
Retired URLs returning a hard 404 after a site migration
Foundation audit
A section move shipped without redirects. 5,716 quarterly impressions were stranded on dead pages, and 16 long-form guides had zero internal links. We rebuilt the redirect map and the link graph.
/ See how we measure →
/ B2B VIDEO STREAMING, US
1 of 10
Commercial queries in the top 3, on the second-strongest domain in the set
Competitive study, five platforms
Domain rating 78 and still invisible: the money pages sat five clicks deep with a fraction of the internal links that legal and support pages received. Authority was there. But it was pointed at the wrong pages.
/ See how we measure →
/ How we work on content

Content built from one template shares a third of its words. We measure that, then fix it.

Templated pages are not the problem. Thin sameness is: the same paragraphs with the topic word swapped, page after page. We measure duplication with embeddings, rebuild pages from a library of 14 elements so no two siblings share a structure, and leave a publish gate behind so the problem cannot come back.

/ The method, step by step →
Verbatim copy shared across pages37% → under 10%Measured with embeddings and 6-word shingles, before and after.
Component overlap between sibling pages92% → 52%No two pages share an element order. 14 elements, 8 to 10 per page.
Generic-copy judge score, one draft62 → 20Five rewrite rules. Brand voice on the same draft went 45 to 82.
Publish gate3 layersLexical, structural, and a model judge. Pass under 30, review to 55, fail above. Every page, every time.
/ How we work

Four stages. You always know where we are.

01 · Weeks 1–2BaselineWe go through your site, your competitors, and what Google, AI Overviews, ChatGPT, and Perplexity show about the brand. The start is measured in numbers, not impressions.
02 · Weeks 3–4Strategy and planA list of moves ranked by impact against effort. A shared dashboard from day one, not in the next report.
03 · Months 2–6ExecutionTechnical fixes, content, AI Search work. Something ships every week, not once a quarter.
04 · OngoingGrowth and accountingEvery month: revenue and citations. No charts for the sake of charts.
/ How we see it

Most SEO agencies count rankings. We count the outcome: clicks, citations, revenue.

/ Let's talk

See what is missing
before you spend
your next budget.

Send us your site and two competitors. We run them through the Demand Control Index before the call and walk you through the result in thirty minutes: where buyers find you, who they find instead, and what we would do first. You leave with a clear read whether you work with us or not.

Talk to us about your visibility →