/ SEO & GEO Agency

/ Search changed.
Revenue didn't.

Google and AI engines are no longer separate channels. They feed each other. Authority on one builds visibility on the other. / trafficLabs engineers both in tandem, and reports the outcome in numbers your CFO will recognize.

Book an audit callSee our work →
/ The Traffic Thesis

Two curves. One strategy.

Google clicks and AI-sourced sessions don't compete. They compound. The authority you build on Google strengthens your visibility on AI engines. Citations you earn on AI engines drive branded search back to Google. We build both. Together.

M1M4M7M10M13M16M18/ CLASSIC SEO/ AI-SOURCED
/ What we do

Built around your problem.
Not our service list.

We don't arrive with a fixed menu and find ways to apply it. We work with you to find what's broken, what's missing, and what's being left on the table. Only then do we build the strategy.

/ Foundation

SEO

Built to rank. Built to convert.
01
Technical SEO
Crawl, index, render, performance. The infrastructure layer.
→
02
Content engineering
Topic clusters, briefs, and editorial systems that scale.
→
03
Programmatic SEO
Template-driven page generation tied to user-intent data.
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04
Link strategy
Earned coverage and high-trust placements. No PBNs.
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05
Internal linking
Authority routing across the site graph.
→
06
Migrations
Replatforming and redesigns without losing the rankings you have.
→
/ New search reality

AI Search

Built to be cited. Built to be quoted.
01
AI citation tracking
Monitor where your brand surfaces across ChatGPT, Perplexity, Gemini, Claude.
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02
Answer engine optimization
Structure content to be quoted, not just ranked.
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03
Entity & schema architecture
Make your brand legible to the systems training on the web.
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04
Prompt-intent mapping
Reverse-engineer the questions buyers actually ask AI.
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05
LLM data audits
Find out what the models already say about you. Then fix it.
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06
GEO content briefs
Briefs that ship to both search and answer engines.
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/ How we work

Four phases. No surprises.

Most agencies are a black box. You pay, you wait, you get a report. We work in the open, against a defined structure, with clear outputs at every stage.

/ Phase 01
Audit & baseline
Crawl your site, your competitors, and the AI answer landscape. We establish the starting line in numbers.
/ Weeks 1–2
/ Phase 02
Strategy & roadmap
Prioritized list of moves, ranked by expected impact and effort. Shared dashboard goes live.
/ Weeks 3–4
/ Phase 03
Execution
Technical fixes, content production, GEO interventions. Weekly shipping cadence.
/ Months 2–6
/ Phase 04
Compound & report
Monthly business reviews. We don't show vanity metrics. We show revenue and citations.
/ Ongoing
/ Traffic IntelNEW

Acquisition Intelligence Report

Before you spend on SEO, AI Search, or PPC, see who buyers actually find in your category. AIR maps competitors across Google and AI answers, scores Demand Control, and hands you three plays a CMO can take to a board.

/ 01

Scorecard + DCI

Authority, traffic, category top-3, and AI citations, rolled into one control index.

/ 02

AI citation gap

Which prompts already trigger AI Overviews, and who ChatGPT is sending buyers to.

/ 03

Three plays

Then we execute across SEO, AI Search, and PPC, accountable to the same metrics.

See AIR →
/ Selected Results

Results we're happy to put our name on.

Different industries, different problems, same standard of proof.

/ SAAS / DEVTOOLS
+540%
Organic signups, YoY
Northwind
Rebuilt their technical foundation, shipped 1,200 programmatic pages, and entered the AI citation set for "best CI tools".
/ Read case study →
/ DTC / CONSUMER
8.2k
Monthly AI citations
Helix
From invisible in ChatGPT to default recommendation in their category within seven months.
/ Read case study →
/ B2B / FINTECH
$4.1M
Influenced pipeline, TTM
Parallel
Topical authority strategy that paid back inside two quarters and now compounds.
/ Read case study →
/ The Philosophy
Most SEO agencies optimize for rankings. We optimize for outcomes: clicks, citations, revenue.

Rankings are a means to an end. Revenue is the end.

/ trafficLabs, founding principle
/ Ready?

See what's missing
before you commit
to anything.

We'll audit your Google and AI Search presence and show you where the gaps are. All in a single 30-minute call. You'll leave with a clear point of view whether you work with us or not.

Book an audit call →