Paid search that buys time for organic, not a habit you cannot quit.
Paid pressure is 25 of 100 points in the Demand Control Index because competitors can buy the top of the page for any query they cannot rank for. The mistake is treating paid as a separate channel with its own agency and its own report. We plan it against the same query list as SEO and AI Search: pay where you cannot win yet, stop paying where you already do, and measure the blend.
When you need this
- 01
A competitor outbids you on the buyer queries you will need six months to rank for.
- 02
You already rank in the top 3 and still pay for the same clicks.
- 03
A launch, a season or a new market cannot wait for organic to compound.
What we do
One list of buyer queries, three columns: rank, cite, or buy. Paid gets the third column only.
Tight ad groups, landing pages that match the query, and negative lists that keep you off the queries organic already wins.
Pages built for paid traffic are built to index too, so the spend leaves something behind.
Monthly check of paid clicks on queries where you hold organic top-3, with a recommendation to cut or keep.
Paid, organic and AI referrals on one page, with incremental conversions rather than last-click credit.
How we measure
What paid added on top of organic, not what it took credit for.
Cost per customer across paid and organic together, tracked as organic grows.
Your presence at the top of the page for the queries in the buy column, against named competitors.
Decide which queries to buy
Send us your site and two competitors. We show you which buyer queries you rank for, which you are cited for, and which are worth paying for in the meantime.